Businesses investing heavily in social media marketing leverage the exciting opportunities to generate brand awareness, build brand reputation, and increase sales in 2021. Social media is an integral part of our lives, but not every business owner is well-acquainted with this change in consumer behavior. Therefore, I wanted to create a standalone piece of content sharing why it is essential to have a social media marketing strategy in 2021 and beyond. So without wasting any more time, let’s get started!
Boosts organic online visibility
Social media marketing puts your brand out there. The social media engagement that follows improves your organic search visibility as well. How? Google factors in the social signals as well to determine your site’s search engine rankings. Although likes, shares, and comments aren’t direct search engine ranking signals. But, these activities certainly affect your site’s SEO.
2. Helps develop brand loyalty
The unparalleled opportunity to build a solid customer-business relationship on social media can quickly set you apart in the competition. How? Brands can use social media to join in the conversations and interact with potential customers. Delivering indispensable value in such interactions can help you develop brand loyalty and make your brand more credible.
3. Can be used for customer support
Your target audience expects you to be on social media for many reasons. But one common reason is to establish a connection with your brand. In other words, they expect you to use social media as a customer support portal, which in our opinion, isn’t a huge ask. Brands can answer customer queries on social media and, in the process, build an excellent customer experience.
4. Data-driven marketing strategy
Social media marketing doesn’t rely on guesswork. Every action you take with your strategy can be quantified and tracked. Most social media platforms have a dedicated panel or dashboard for insights that brands can use to optimize their campaigns further. Since social media marketing is data-driven, small businesses have an opportunity to get the best out of their limited online marketing budget.
5. Facilitates lead generation and sales
Lastly, businesses can rely on social media to efficiently generate highly qualified leads and move them through their sales funnel. You can couple social media marketing with paid advertising and further expand your reach. The strategy can generate instant results and help businesses boost sales and get positive marketing ROI.
There you have it. I have shared some of the most important reasons why you must invest in social media marketing. Indeed, developing a strategy and coming up with high-quality takes time. But once you put a system in place, running social media marketing campaigns becomes a piece of cake.